Marketing the Silver Bullet

Three lessons for designers, marketers, and leaders from Coors Light’s Marketing Platform

“Coors Light Neon Sign With a Skull Below It” by Cramit is licensed under CC BY-NC-SA 2.0

Constraints unleash creativity

Not Invented Here gets in the way of Customer Centricity

Leaders that give credit to others can accomplish anything

Writer. Consultant. Innovation. Digital. Marketing. Data & Analytics. www.theninetynine.com | one@theninetynine.com | @etienneyuan

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