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Our Writing Process: Strategy meets Craftsmanship


DS in the Real World

The following is known to be true in business: High Price, Low Volumes. High Volumes, Low Price. Or is it?

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Balancing structure and flexibility to build a successful corporate innovation portfolio

A reproduction of a pre-columbian map by Martin Behaim. There is an ocean between Europe and India. America is missing, as it had not yet been discovered.
A reproduction of a pre-columbian map by Martin Behaim. There is an ocean between Europe and India. America is missing, as it had not yet been discovered.
Martin Behaim’s 1492 Ocean Map — Wikimedia Commons


The economics of deposits, loans, and the money multiplier

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Francisco Xavier de Balmis and his twenty-two orphans’ smallpox vaccine expedition

María Pita by Francisco Pérez — Wikimedia Commons


How remote work drained me of energy and how I fixed it

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Things to bear in mind when balancing people, planet, and profit

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Be bad at many other things first

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Lessons from Amazon’s Jeff Bezos and WordPress’ Matt Mullenweg

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Bezos’ rules for effective meetings


For better performance in the socially-distanced workplace

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Etienne Yuan

Writer. Consultant. Innovation. Digital. Marketing. Data & Analytics. www.theninetynine.com | one@theninetynine.com | @etienneyuan

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